Privacy Policy
Effective Date: July 26, 2025
1. Information We Collect
Personal Information
When you use our SEO grader tool or contact us for services, we may collect:
- Name and contact information (email, phone number)
- Company name and website URL
- Business role and service interests
- IP address and browser information
- Device and usage information through cookies and similar technologies
Website Analysis Data
Our SEO grader tool analyzes publicly available information from your website including:
- Meta tags, titles, and content structure
- Technical SEO elements
- Page loading characteristics
- Public business information
Third-Party Data Collection
We work with third-party service providers who may collect additional information through cookies and similar technologies to enhance our services and provide you with relevant content.
2. How We Use Your Information
We use your information to:
- Provide SEO analysis and recommendations
- Respond to your inquiries and provide customer support
- Send you relevant marketing communications (with your consent)
- Improve our services and website functionality
- Analyze website usage and user behavior
- Personalize your experience and content
- Comply with legal obligations
⚠️ Important Disclaimer
Our SEO analysis and content recommendations are provided for informational purposes only. While we strive for accuracy, we make no guarantees about regulatory compliance, including DOI (Department of Insurance) requirements. Users are solely responsible for ensuring their content and marketing practices comply with applicable laws and regulations in their jurisdiction.
3. Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- Service Providers: Trusted third-party tools for email marketing, analytics, customer support, payment processing, and visitor identification services
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets
Third-Party Data Partners
We work with service providers including RB2B and Vector who may use cookies and similar technologies to associate your website activities with other personal information they have about you, including your email address. We or our service providers may use this information to send you relevant communications and marketing materials.
4. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- SSL encryption for data transmission
- Secure data storage and access controls
- Regular security assessments and updates
- Employee training on data protection
5. Cookies and Tracking Technologies
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses.
Types of Cookies We Use
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Help us understand website usage and performance
- Marketing Cookies: Used to deliver relevant advertising and track campaign effectiveness
- Third-Party Cookies: Placed by our partners (RB2B, Vector) for visitor identification and marketing purposes
Opt-Out Options
You have several options to control cookies and data collection:
- Browser Settings: Control cookie settings through your browser preferences
- Marketing Opt-Out: You may opt out of receiving advertising by visiting https://app.retention.com/optout
- GDPR Opt-Out: EU residents may opt out of personal data collection by visiting https://www.rb2b.com/rb2b-gdpr-opt-out
6. Your Rights
You have the right to:
- Access: Request a copy of your personal information
- Correct: Update or correct inaccurate information
- Delete: Request deletion of your personal information
- Opt-out: Unsubscribe from marketing communications
- Portability: Receive your data in a machine-readable format
To exercise these rights, please contact us at privacy@insurseo.com
7. Data Retention
We retain your personal information only for as long as necessary to:
- Provide our services to you
- Comply with legal obligations
- Resolve disputes and enforce agreements
Typically, we retain contact information for 3 years after last contact, unless you request earlier deletion.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We recommend reviewing their privacy policies before providing any personal information.
9. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18.
10. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the "Effective Date" above.
11. Limitation of Liability
Service Limitations and Disclaimers
No Compliance Guarantees: We do not guarantee that our SEO recommendations, content suggestions, or analysis comply with insurance regulations, DOI requirements, or any other legal standards. All content and recommendations are provided "as-is" for informational purposes only.
Professional Responsibility: Users are solely responsible for ensuring their content, marketing practices, and business operations comply with applicable laws, regulations, and professional standards in their jurisdiction.
No Professional Advice: Our services do not constitute legal, financial, insurance, or professional advice. Always consult with qualified professionals before implementing any recommendations.
Service Availability: We make no guarantees about service uptime, availability, or performance. Our services may be interrupted or discontinued at any time.
Data Accuracy: While we strive for accuracy, we make no warranties about the completeness, accuracy, or reliability of any analysis, data, or recommendations provided through our services.
12. Contact Information
If you have any questions about this privacy policy or our data practices, please contact us: